Aruba is mostly known for its sun, sea and sand. Naturally. This is a vacation island in the Caribbean. Another thing Aruba is known for is its Aloe vera. What is Aloe vera? According to Wikipedia it’s a species of succulent plant which is widely used in medicinal and cosmetic products.
According to people with knowledge of this subject matter Aruba Aloe vera’s origins are from the North Africa. At its highs two thirds of the surface of Aruba was filled with Aloe vera plant and was one of the biggest suppliers of Aloe vera raw product in the world. This was until early 20th century when the oil refining business took off. This was a day when e-commerce, as described on https://www.salesforce.com/products/commerce-cloud/resources/what-is-ecommerce/ecommerce-strategy, was just a pipe dream.
Only producer of Aloe Products: Aruba Aloe Balm NV
Aloe is truly nature’s miracle. In commercial production this plant is used in drinks, skin care products, beauty products, health products, food (i.e. chocolate, candy) and many others. In my opinion aloe really shines when it comes to skin care. There’s isn’t a household in Aruba that doesn’t have an aloe plant outside the door. Whenever there is an issue regarding the skin, such as a burn, locals go outside snap a piece of aloe, open it up and apply the juicy gel on top of the injury. Repeat a couple of times and you’ll start seeing results.
Aruba sun is relentless and viscous. Sometimes tourists forget this and go outside without applying sun protection which can result in nasty sun burns. Beware that it only takes 10 to 15 minutes to get a sunburn on this island. In case you happen to find yourself in this situation the first thing you should do is snap an aloe and apply it on the burn. When it dries up just reapply. Forget the fancy “after burn lotion” available downstairs in the hotel’s gift shop.
Something that’s I’ve noticed when talking to tourists, especially from the cruise ship, they think the aloe business in Aruba is big. The impact of aloe production in Aruba on the local economy is rather small. Apart of some people offering you “aloe in a pot” the only true commercialization of this product is done by Aruba Aloe Balm N.V. (N.V. is a Dutch abbreviation and stands for “Naamloze Vennootschap” which translates to Limited Liability Company, just FYI).
The whole production (from aloe to cream for example) is done at their location in Hato. Apart from a store they also offer tours at their facilities. Here you’ll learn about the history and see the complete production process. Aruba Aloe Balm is located in Hato, which is only 5 minutes away form the low rise hotels and 10 minutes from the high rise hotels.
Aloe Balm’s aloe field