Last construction phase finished
Just over a month after the inauguration, yesterday it became official: Hard Rock Cafe Aruba opens officially to the public. The construction of the retail section and the eating area has finalized. Hard Rock Aruba organized a major opening with many local VIPs attending. Some members of the Seminole tribe that owns the Hard Rock brand were also in Aruba. They were escorted by the local Harley Davidson club on the way for the inauguration. The Wailers – Bob Marley’s band – performed as well.
“Love All, Serve All” is the famous creed used at Hard Rock Cafes around the world, and now also here in Aruba. Soon after it opened I visited the establishment and I had a positive experience there. The menu is very large, thus choices in abundance for food and beverages. Though, it is tad pricey.
Despite the fact that for years there were Hard Rock Cafe Aruba t-shirts in circulation – obviously fake – there wasn’t one on the island. Now there is a store with genuine merchandise. Hard Rock Cafe Aruba is located in the heart of Palm Beach, in front of Radisson Resort and opening hours are daily from 11 am until 1 am. On Friday’s and Saturday’s closing time is 3 am.
Tradition Hard Rock-inaugurations: smashing of guitars. Middle (wearing leather jacket) Aruba’s Prime Minister accompanied by company officials smashing guitars [image by Awe Mainta].