Starbucks coming soon to Aruba [Starbucks NY, image by FreeFoto.com]
I’ve read unconfirmed reports that Starbucks Coffee Company is opening a coffee shop in Aruba. The proposed location is Renaissance Marketplace – former Seaport Marketplace – in downtown Oranjestad.
Aruba is filled with international – mostly American – brand establishments in the food & beverage industry. The breakfast/coffee sector, however, is still poor in my opinion. Especially on holidays it’s very hard for tourist to get a decent coffee and breakfast.
Starbucks might improve that. Having said that, I must admit in all fairness, that there are a couple of good vendors of coffee – such as Segafredo and Salt & Pepper – in Aruba that are focused to the tourist sector, but there’s always room for improvement. Starbucks’ proposed location seems to focus on the local market. There isn’t any word about when it will open. Again, the news is still premature. To be continued.